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Work With Me

Direct expert engagement, from strategy through to delivery

When you work with me, you work with me directly. No junior intermediaries, no account managers: just the senior practitioner you came for.

  • Custom AI solutions designed around your specific situation
  • 20+ years of real-world AI delivery across industries and company sizes
Paul Ferguson in consultation at a conference

Services

AI Consulting Services

I provide the following core set of technical and strategic consulting services.

For each of the areas below you can find out more by clicking on “Learn More”, but if something is unclear, or you have questions, then please ask me.

AI / ML

Whether you need to automate a complex process, build a predictive system, or develop a custom model from scratch, I design and build AI and machine learning solutions tailored to your specific business needs.

LLMs & GenAI

From building LLM-powered applications and retrieval-augmented generation systems to automating content workflows and extracting insight from unstructured data, I help you identify practical use cases and build production-ready solutions.

Data science

If you are sitting on data but not getting value from it, I help you turn raw data into actionable insight through analytics, modelling, and clear visualisation that supports real decisions.

NLP

Text and language data is often underused. I build NLP solutions that extract value from documents, automate classification, analyse feedback at scale, and make sense of unstructured content.

Strategy & innovation

If you are not sure which AI investments are worth making, or you want to make sure your AI programme is built on solid foundations, I help you assess where you are, identify the highest-value opportunities, and build a clear plan.

Research

For organisations exploring new territory with AI, from feasibility studies and proof-of-concept development to technology assessment and IP strategy, I bring both academic rigour and real-world delivery experience.

Beyond consulting

In addition to project work, I take on a small number of other professional engagements.

Speaking & keynotes

I speak at industry conferences and events on AI, machine learning, and the practical realities of building and deploying AI in organisations. Topics range from the technical to the strategic. If you are looking for an informed, grounded perspective on AI for an event or panel, get in touch.

Technical & board advisory

I work with boards and leadership teams as a technical advisor on AI: helping them make sense of the landscape, evaluate strategic options, and ask the right questions of their technical teams. Typically a part-time, ongoing arrangement for organisations building or scaling an AI capability.

Workshops & training

I run workshops for teams looking to build a working understanding of AI: what it can realistically achieve, where it adds genuine value, and how to think about adopting it in their context.

Where to start

Not sure which service is right for you, or want to talk through your specific situation first? I offer a free introductory call to meet, understand your goals, and explore the options together. It's completely free with no commitment required.

Why Work with Me?

Regardless of what AI collaboration you're looking for, here's what sets me apart.

Extensive Expertise

With over two decades of experience in AI, machine learning, and data science across various industries and academic settings, I bring a wealth of knowledge to every project.

Learn more about my background on the About page.

Direct Expert Engagement

Working with me means engaging directly with the expert.

Unlike larger firms, there’s no layer of junior consultants between you and the specialist knowledge you’re looking for.

Tailored Solutions

I develop customised AI solutions and strategies that align with your specific organisational goals and challenges, whether in business, research, or education.

Impact-Driven Approach

My focus is on creating solutions that deliver real value, not just implementing technology for its own sake.

I transform complex AI concepts into practical, high-value applications that drive real results.